Open Position

Product Marketing Manager

Job Description

Want to take part in the 5G revolution? Do you enjoy bridging the gap between technology and markets? Are you passionate about positioning, differentiation and content creation?

If it sounds like you and you have solid experience in tech product marketing – we’d love to speak with you. Ceragon is a global innovator of 5G Wireless Transport, and a great place for you to showcase your technical and marketing skills, work with quality people and develop your career.

As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and expose our value to target audience. Reporting to the VP Product Marketing, you will partner with product management, sales, marketing and customer success teams to execute on a variety of product marketing initiatives.

Duties & Responsibilities

  • Get deep understanding of our technology, products and roadmap - and their place in the 5G ecosystem
  • Conduct market research to understand trends, competitive landscape and target personas
  • Lead Win-Loss analysis and engage in business and technical sales discussions to gain close knowledge of sales needs and customer preferences
  • Share ideas and provide input for new business opportunities and product capabilities
  • Tell a story: drive product messaging and positioning that stand out in the market
  • Help define the content strategy and create compelling content (presentations, videos, white papers, blogs, case-studies, website copy, etc.) that highlight our products value
  • Develop effective sales training materials and lead regular training sessions
  • Work across teams to plan and manage launches of new products, features, and capabilities
  • Speak and present the company’s offering to both external and internal audiences
  • Support demand generation campaigns and events with engaging content

Job Requirements

  • 5+ years of B2B product marketing experience in global high-tech companies
  • Passion for technology and marketing
  • Excellent verbal and written communication skills in English
  • Strong planning and organizational skills with attention to detail
  • Hands-on and self-sufficient in creating content in various formats
  • Ability to translate technology into compelling marketing messages
  • Excellent ability to collaborate with colleagues and drive joint activities
  • At least one of the following:
  • BSc. in Electrical/Computer engineering
  • BA/MBA focused on Marketing
  • Experience in engagements with mobile service providers