Want to take part in the 5G revolution? Are you an experienced B2B marketer with engineering background? Can you discover and articulate the true value of complex tech products?
If it sounds like you and you have solid experience in product marketing of products that are based on deep R&D and technology – we’d love to speak with you. Ceragon is a global innovator of 5G Wireless Transport, and a great place for you to showcase your combined technical and marketing skills, work with quality people and develop your career.
As a Product Marketing Manager, you will gain a deep knowledge of our Wireless Transport offering, the competitors and the customer needs, and use it to create engaging content and training tools that expose our value to target audience. Reporting to the VP Product Marketing, you will partner with product management, sales, presales and marketing teams to execute on a variety of product marketing initiatives.
Tell a story: drive product messaging, positioning and unique value proposition
Get deep understanding of our technology, products and roadmap - and their place in the 5G ecosystem and target verticals
Conduct market research to understand trends, competitive landscape and target personas
Lead Win-Loss analysis and engage in business and technical sales discussions to gain close knowledge of sales needs and customer preferences
Help define the content strategy and create compelling content (presentations, videos, white papers, blogs, case-studies, website copy, etc.) that highlight our products value
Develop effective sales training materials and lead regular training sessions
Support products launch and key releases with relevant product marketing activities
Speak and present the company’s offering to both external and internal audiences
Passion and ability to translate technology into compelling marketing messages
B2B product marketing experience on products that are based on deep R&D in companies with 100+ employees
Experience in working closely with product management and global sales people as part of a corporate marketing team
BSc. in Engineering; Electrical/Computer Engineering preferred
Excellent verbal and written communication skills in English
Hands-on and self-sufficient in creating content in various formats
Strong planning and execution skills with attention to detail
Experience in engagements with mobile service providers - advantage