Open Position

VP Product Marketing

Job Description

Ceragon is an innovative fast-paced global company and a leader in wireless networks communications. Ceragon serves the world’s most innovative 4G and 5G service providers and other private network owners across mission-critical public safety, utility and industrial markets.

The company is publicly traded on NASDAQ, with revenues of $300M per year. The company employs 1,000 employees worldwide.

Job Responsibilities and Tasks:

  • Create and improve marketing and technical messaging for the company’s offering and solutions
  • Develop innovative corporate marketing and solutions marketing content - success stories, blogs, whitepapers, editorials, case studies, use cases, web content and testimonials
  • Create thought-leadership positioning and brand awareness in all marketing collateral that is generated
  • Conduct business, network solutions and technical sales discussions F2F and in writing with customers and new prospects
  • Form annual product marketing plan for the company
  • Build and manage competitive intelligence - internal processes and up-to-date data base
  • Build and manage product launch and go-to-market plans
  • Conduct market research to better understand and define brand positioning, perception, and customer preferences
  • Drive new product and marketing initiatives to improve the company’s competitive position
  • Define customer/market segmentation and develop a value proposition for each
  • Develop channels marketing plans
  • Build business plans for new market segments and applications
  • Identify market and business opportunities
  • Manage a team of professionals
  • Initiate and execute with Marcom the marketing campaigns
  • Support industry events, company workshops, and customers meeting to increase brand awareness and generate leads

Job Requirements

  • ·       At least 10 years of experience in Marketing or Product Marketing at global hi-tech companies
  • ·       Experience in engagements with mobile operators’ customers and new prospects.
  • ·       Highly energetic and enthusiastic, resourceful and resilient, capable of meeting the expectations of a fast-paced organization.
  • ·       Action oriented, results driven manager.
  • ·       Deep cross-organizational support experience, team-oriented with the ability to build effective working relationships at executive and mid- management levels.
  • ·       Excellent managerial, interpersonal, communication, and organizational skills.
  • ·       Experience in managing a Marketing team
  • ·       Outstanding presentations skills
  • ·       Strong analytic skills
  • ·       Very strong communication skills (fluent English: conversation, writing and presentations)
  • ·       Innovative and creative thinking
  • ·       Excellent matrix management and execution skills
  • ·       Consistently delivers high-quality results
  • ·       Excellent interpersonal skills; team player
  • ·       Ability to translate technology into compelling marketing messages
  • ·       Excellent ability to lead and to drive employees and colleagues
  • ·       BSc in Electronics/Computer engineering/Exact science – Must.
  • ·       BA in Marketing/MBA, preferably in Marketing