Service Providers: Reach More Business Customers

By Dudy Cohen 3 min read

Determining the optimal access method

To reach more business customers you need to be focused on how to best serve their connectivity needs. To do so, it’s important you take the following crucial factors into account:
  • Time-to-market: You need to provide your business customers with service as soon as they need it, which is typically yesterday!
  • Service availability: Your business customers rely heavily on connectivity for voice, e-commerce, cloud services, and overall productivity – so downtime is not an option!
  • Flexibility and scalability: When the time comes for a capacity upgrade, your customers need it – yes you guessed it – yesterday!
  • Cost efficiency: Your services need to be reasonably priced so that your business and your customers’ business will continue to flourish.

Taking the above factors into account, here are the available alternatives for connecting broadband business customers:

  • Fiber optic access: Fully owned by the service provider
  • Dark fiber connectivity: Based on a 3rd party network
  • Leased line transmission: Based on a 3rd party network
  • Wireless transmission: Based on point-to-point microwave or millimeter-wave connectivity

But which alternative is the right one for you?

When selecting one of these alternatives, you must consider them based on the above mentioned factors — time-to-market, service availability, flexibility and scalability, and cost efficiency.

The optimal solution for you and your business customers should be:

  • Fast to deploy
  • Highly reliable
  • Flexible and scalable
  • Cost effective

Let’s compare the alternatives:


As you can see from the above comparison table, wireless transmission best meets all defined requirements.

Introducing Ceragon’s FibeAir IP-20 Platform

Ceragon's FibeAir IP-20 Platform is an innovative, field-proven wireless transmission solution and is the optimal connectivity method for your business customers. The FibeAir IP-20 Platform is:

  • Fast to deploy
    • Small footprint
    • All outdoor solutions to reduce physical installation time
    • Smart installation-wizards to shorten provisioning time
    • Unified operating system (CeraOS) to increase staff productivity
  • Highly reliable
    • Field-proven products
    • Unique multicore technology that increases system gain and enables higher availability of the service
    • Up to 99.999% SLA
  • Flexible and scalable
    • Unique multicore technology allows you to remotely upgrade service capacity –without service interruption, truck rolls or additional hardware
    • Provide up to 2Gbps over a single 60MHz channel or 2.5Gbps utilizing E-Band or V-Band spectrum
  • Cost efficient
    • Unique multicore technology and the IP-20 Platform allow you to achieve all of those goals with less resources – less power, less real-estate, less spectrum and less labor related costs
    • Pushes your TCO to the optimum

Learn more about Ceragon’s IP-20 Platform 


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