Servitization as a Key to 5G Success, Part 2

By Yana Persky

In our previous blog post, we explored a paradigm shift in the way vendors incorporate “servitization” into their business models to offer their customers services on top of physical products. We also took a close look at the motives for a servitization model from the customer perspective of mobile operators.

In this post, we’ll review how a servitization journey started at Ceragon  and how it enables mobile operators in the era of 5G to improve their network performance and efficiency while addressing scalability and internal skill gaps.

Network deployment, extension, densification and upgrading are common tasks in today’s mobile world. The time it takes to complete these tasks is a critical element in your service time to market and has a serious impact on both your operational efficiency and your customers’ quality of experience. The evolving need of Ceragon’s customers to have a “bigger and deeper picture” when planning, implementing and supporting their backhaul network paved the path to our servitization journey.

Imagine the difference to your bottom line, or your purchase decision, if on top of deploying a wireless backhaul solution you could also:

  • plan backhaul network capacity requirements
  • increase network availability
  • simplify preventive maintenance
  • detect potential network issues proactively
  • diagnose and resolve network problems promptly
  • improve network performance and uptime
  • decrease link configuration and activation times
  • minimize repeat site visits
  • enable non-expert equipment installers
  • reduce human error during configuration

It’s not science fiction – it’s now an emerging reality. Ceragon’s servitization Lifecycle as a Service (LaaS) portfolio – with our CeraPlan, CeraMonitor, CeraOptimizer, and InSide services and tools – is transforming the customer-supplier interaction from a pure transaction into an ongoing partnership. With our servitization model, you can easily document all your existing network elements including network topology, link configuration, installed capacity, installed microwave equipment and antennas, microwave engineering files, installation files and commissioning reports. You can then simplify preventive maintenance and better plan your capacity requirements.

Our unique in-house advanced services enable service providers to determine link capacity requirements for a current network. Operators can also forecast capacity requirements for future scenarios, taking into consideration new site installations, increased capacity required from access nodes, and network topology changes (by taking the required capacity of access nodes and network-related overbooking effects as inputs).

Our wireless backhaul experts deliver preventive maintenance services to proactively run, monitor and maintain the carrier’s network for best performance and functionality. The preventive maintenance module enables remote monitoring of events, timely dispatch of field service engineers according to customer-defined priorities, and automatic escalation of incidents to other departments. The dedicated disaster recovery module makes it possible to reestablish communication bearers after a national disaster by replacing or redesigning Ceragon and third-party equipment, as well as provide real-time accurate assessments about damage to government agencies.

Our LaaS portfolio enables service providers to finally stop worrying about upfront investments or being late to market. By adopting a servitization model, mobile operators can benefit from more predictable cash flows, lower thresholds for making purchase decisions, better alignment with their goals and expectations, reduced unplanned downtimes, and higher quality of experience. They can plan, rollout, manage, maintain and optimize their network in a way that maximizes resource utilization and labor productivity.

To learn more about our servitization model and the services we offer, please read our e-brochure

Click here