Servitization as a Key to 5G Success, Part 2

By Yana Persky 5 min read

In our previous blog post, we explored a paradigm shift in the way vendors incorporate “servitization” into their business models to offer their customers services on top of physical products. We also took a close look at the motives for a servitization model from the customer perspective of mobile operators.

In this post, we’ll review how a servitization journey started at Ceragon enables mobile operators in the era of 5G to improve their network performance and efficiency while addressing scalability and internal skill gaps.

Network deployment, extension, densification and upgrading are common tasks in today’s mobile world. The time it takes to complete these tasks is a critical element in your service time to market and has a serious impact on both your operational efficiency and your customers’ quality of experience. The evolving need of Ceragon’s customers to have a “bigger and deeper picture” when planning, implementing and supporting their backhaul network paved the path to our servitization journey.

Imagine the difference to your bottom line, or your purchase decision, if on top of deploying a wireless backhaul solution you could also:

  • plan backhaul network capacity requirements
  • increase network availability
  • simplify preventive maintenance
  • detect potential network issues proactively
  • diagnose and resolve network problems promptly
  • improve network performance and uptime
  • decrease link configuration and activation times
  • minimize repeat site visits
  • enable non-expert equipment installers
  • reduce human error during configuration

It’s not science fiction – it’s now an emerging reality. Ceragon’s servitization offering – the Ceragon Lifecycle Service Suite – delivers a range of valued-added services across the “plan > deploy > operate” network stages. Key Ceragon services include network planning and design, network topology optimization, network rollout execution, network rollout support, preventive maintenance, and infrastructure management and optimization. These services are supported by our internally developed Ceragon expert tools – including CeraPlan, CeraMonitor, CeraOptimizer and InSide – which are made by Ceragon experts for use by Ceragon experts to deliver maximum value to our customers.

Our service suite is transforming the customer-supplier interaction from a pure transaction into an ongoing partnership. With our servitization model, you can easily document all your existing network elements including network topology, link configuration, installed capacity, installed microwave equipment and antennas, microwave engineering files, installation files and commissioning reports. You can then simplify preventive maintenance and better plan your capacity requirements.

Our unique in-house advanced services enable service providers to determine link capacity requirements for a current network. Operators can also forecast capacity requirements for future scenarios, taking into consideration new site installations, increased capacity required from access nodes, and network topology changes (by taking the required capacity of access nodes and network-related overbooking effects as inputs).

Our wireless backhaul experts deliver preventive maintenance services to proactively run, monitor and maintain the carrier’s network for best performance and functionality. Our preventive maintenance service enables remote monitoring of events, timely dispatch of field service engineers according to customer-defined priorities, and automatic escalation of incidents to other departments. The dedicated disaster recovery service makes it possible to reestablish communication bearers after a national disaster by replacing or redesigning Ceragon and third-party equipment, as well as provide real-time accurate assessments about damage to government agencies.

Our Lifecycle Service Suite enables service providers to finally stop worrying about upfront investments or being late to market. By adopting a servitization model, mobile operators can benefit from more predictable cash flows, lower thresholds for making purchase decisions, better alignment with their goals and expectations, reduced unplanned downtimes, and higher quality of experience. They can plan, rollout, manage, maintain and optimize their network in a way that maximizes resource utilization and labor productivity.

In our next blog post, we'll highlight a service case study where an African telecom operator is using Ceragon’s infrastructure management service to oversee outsourced infrastructure management companies.

To learn more about our servitization model and the services we offer, please read our e-brochure

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