Paramus, New Jersey, May 15 2013 – Ceragon Networks Ltd. (NASDAQ: CRNT), the #1 wireless backhaul specialist, today announced its new North American Ceragon Partner Program. The program pairs Ceragon with leading Value Added Resellers (VARs) with experience in strategic industries and markets so as to bring leading backhaul solutions to new sectors in the marketplace. Working with companies in key vertical markets, the VARs collaborate with other resellers to significantly increase the consideration and selection of Ceragon in the marketplace.
The introduction of this new partner program enhances Ceragon’s existing program which has been in place for over a decade. It expands the company’s North American go-to-market strategy and focuses on bringing more value to its prioritized vertical markets. By creating a highly-effective network of trusted resellers that specialize in selected segments, the company aims to ensure a high-quality offering based on its advanced technology and its partners’ field application and on-site services expertise.
“As the communications needs of the vertical markets continue to expand, it is necessary to find new ways to amplify and grow our reach into this growing marketplace,” said Chuck Meyo, Ceragon’s President for North America. “Trusted partners offer us another route to market in our strategic growth plans. In addition, these partners have core expertise that can benefit our customers. The launch of this program will multiply our touch points in North America and increase our ability to provide value-add services to these specialized vertical markets.”
“Ceragon has developed an exciting new channel program that offers our partners the structure, resources and tools required to achieve self-sufficiency, profitability and success delivering our solutions in the marketplace,” said Tim Egan, VP of Channels & Business Development, Ceragon North America. “We are committed to driving growth with our partners in the marketplace and our program is structured to ensure their success. With our new line of products and program structure, we are enlisting new partners and distributors to help us service our customers more effectively, which is a win-win situation for all.”
The Ceragon Partner Program will focus on self-sufficiency and enablement with formal business planning available for top-tier partners on an annual basis. Education for the partner community will include technology training, collateral development as well as ongoing support. Ceragon has a long history of developing high-quality, innovative and reliable products and has industry-leading levels of gross margins for the channel.
“We’ve had the opportunity to work with Ceragon for over a decade in the wireless backhaul marketplace,” said Gene Crusie, CEO of MapleNet Wireless. “We’re pleased to see the formalization and deepening of the relationship through the new program. We believe that now more than ever Ceragon is as committed to our success as we are to theirs and we look forward to continuing this relationship as we aggressively pursue new opportunities throughout North America.”
Ceragon develops high-capacity wireless transport solutions for a wide array of communication services. Ceragon’s solutions are designed for fast deployment and simplified network provisioning and monitoring, enabling the customer to achieve a fast ROI and low TCO (total cost of ownership), as well as meet today’s stringent service level agreements (SLAs).
To learn more about how to become a Ceragon partner, visit us at http://ceragon.com/na/partner_program.asp